Privacy Policy

1. Who We Are (Data Controller)

This Privacy Policy applies to the personal styling practice of Becky Hall, operating as Becky Hall Personal Stylist ("we", "us", or "our") based in the United Kingdom.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Becky Hall is the Data Controller responsible for your personal data.

2. What Personal Data We Collect

We only collect personal information that you voluntarily provide to us or that is automatically collected when you browse our website:

3. Lawful Basis for Processing (UK GDPR)

Under the UK GDPR, we process your personal data under the following legal bases:

• Consent (Art. 6(1)(a)): When you voluntarily submit your contact details via a Meta Lead Ad, website form, or opt in to our newsletter.
• Contractual / Pre-Contractual Steps (Art. 6(1)(b)): To take necessary steps at your request before entering into a styling agreement (e.g. arranging a discovery call or booking an appointment).
• Legitimate Interests (Art. 6(1)(f)): To manage our styling practice efficiently, respond to inquiries, prevent fraud, and maintain secure website operations.

4. How We Use Your Information

We use your personal information strictly for the following purposes:

• To confirm and coordinate your complimentary 20-minute discovery call.
• To prepare for and deliver bespoke styling services (Wardrobe Consultations, Personal Shopping, Online Shopping, Outfit Building).
• To respond to your inquiries, customer service requests, or questions.
• To send seasonal style edits or newsletter updates (only if you have specifically opted in, and you can unsubscribe at any time).
• To measure the effectiveness of our advertising campaigns and website performance.

We will never sell, rent, or monetize your personal information to third-party data brokers or marketing agencies.

5. Third-Party Service Providers (Data Processors)

We work with trusted third-party service providers who assist in operating our website and delivering services. These providers only process data on our explicit instructions and are bound by strict confidentiality and data protection obligations:

• Meta Platforms Ireland Ltd. (Facebook & Instagram): Used for targeted advertising and lead generation forms. Personal information submitted via Meta forms is transmitted securely to our booking workflow.
• Netlify: Hosts our website and securely processes form submissions.
• The Rocket Science Group LLC (Mailchimp): Used for email marketing and client correspondence (when opted in).
• Email & Telephony Providers: Secure business email servers used to communicate directly with clients.

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected:

• Lead enquiries that do not result in a booking: Retained for up to 12 months in case you wish to resume your styling journey, after which they are securely deleted unless you request earlier erasure.
• Active styling clients: Records related to appointments, client preferences, and invoices are retained for up to 6 years following completion of services to comply with UK legal and tax requirements (HMRC).
• Marketing subscribers: Retained until you click "unsubscribe" or request removal.

7. Your Legal Rights (UK GDPR)

Under UK data protection law, you have specific rights regarding your personal data:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to correct inaccurate or incomplete information.
• Right to Erasure ("Right to be Forgotten"): You can ask us to delete your personal data from our records.
• Right to Restrict Processing: You can request that we suspend processing your data under certain circumstances.
• Right to Object: You can object to our processing of your data, particularly for direct marketing.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please email us directly at becky@becky-hall.co.uk. We respond to all requests within 30 calendar days at no charge.

8. Cookies and Tracking Technologies

Our website uses cookies and tracking pixels to analyze traffic, personalize content, and measure ad performance:

• Essential Cookies: Required for fundamental website functionality and form submissions.
• Meta Pixel: Measures conversions and actions taken on our website following Facebook and Instagram advertisements. When you send an enquiry through our website, your name, email address and phone number are converted into an unreadable code (hashed) in your browser and shared with Meta so we can see which adverts lead to enquiries.
• Mailchimp Script: Supports connected site features and newsletter subscription popups.

You can manage or disable cookies at any time through your web browser settings. Disabling cookies will not affect your ability to browse our services or contact us.

9. Complaints & Regulatory Authority

If you have any concerns about how your data is handled, please contact us first at becky@becky-hall.co.uk so we can address your issue immediately.

You also have the right to lodge a complaint with the UK supervisory authority for data protection:

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our legal obligations, business practices, or advertising policies. The updated version will always be indicated by the "Last Updated" date at the top of this page.